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Data Protection

At Bühler Hartmetall GmbH we place great value on data protection. For this reason we have made protecting your privacy a priority and we comply strictly with statutory provisions when collecting, processing or using your data including, but not limited to, the provisions of the Data Protection Law of Germany (Bundesdatenschutzgesetz) and the Telemedia Law of Germany (Telemediengesetz). In this privacy declaration we provide an overview of the type of data we collect, the purposes for which we collect it, and our efforts to ensure it remains protected.

This privacy declaration applies to this website only and does not apply to any website to which this website provides a link. Because legal provisions and commerce in general change, we reserve the right to amend or modify this privacy declaration at any time.

1. Responsible body

The responsible body pursuant to the law is Bühler Hartmetall GmbH, Heidenheimer Str. 68, D-73312 Geislingen an der Steige.

2. Automated data collection and processing by browsers

In general, you will not be required to disclose your identity if you visit our website without registering, making a purchase, or completing any other transaction. As is typical for websites, unless deactivated by you our server collects the following data automatically and saves it temporarily in the server log files transmitted by the browser:

  • browser type and version
  • operating system of the requesting computer
  • file inquiry received from the requesting computer
  • http response code
  • referring URL, that is, the site visited last
  • IP address of the requesting computer
  • time of the server inquiry

Server log files will not be analyzed for personal data. We do not allocate personal data to specific persons at any time or aggregate this data with data from other sources except for the IP address connected to your order which we save when you place an order in our online shop.
To optimize this website and to ensure its needs-based structure, we use solutions and technologies developed by Strato to collect and save anonymized data and to create user profiles based on pseudonyms from such data. To this end, we may use cookies to facilitate the future recognition of an Internet browser. However, without your express consent we will not match any user profile to any data relating to the owner of a pseudonym. In particular, we anonymize IP addresses directly. This makes allocating user profiles to IP addresses impossible. At any time, you can object to the future collection and saving of your data.

3. Collecting and processing data provided voluntarily

3.1 In principle, you can visit our website without logging in. However, if you provide us with personal data including your name, address, date of birth, e-mail address, or phone number by e-mail or through our website, you are doing so on a voluntary basis. We mainly will use the personal data you voluntarily provide to us to manage our contractual relationship with you and to process your inquiries and/or orders, for example, to deliver goods you have ordered and to process your payments for ordered goods. However, we also may have to collect your personal data if you wish to use other free services we offer including:

  • subscribing to the Bühler Hartmetall newsletter
  • contacting us
  • requesting a catalogue

Please note that you are free to provide us with personal data. If and when you do not submit the data required to use a specific service, you will not be able to use the service at all or only in part. The data will be deleted and/or blocked automatically pursuant to the applicable laws provided deleting the data does not violate any statutory or contractual retention periods.

3.2 The data you provide will be used and saved for market research, opinion polling, and advertising purposes only and only with your previous express consent. If you have given such consent electronically through our website, it will be saved in your customer account for you to view. Details on how to revoke such consent are specified under 6 below.
To subscribe to the Bühler Hartmetall newsletter, you will be required to provide your e-mail address. We will use this address only to communicate with you in connection with our newsletter and will not disclose it to third parties. If you provide your name and address in addition to your e-mail address, we also will send regional information to you (e.g., regarding informations in your region). By subscribing to the newsletter you agree to the aforementioned data being saved by us to enable us to dispatch the newsletter. Your data will not be used in any other way. For statistical purposes, we will execute anonymized analyses of clicks on links in the newsletters. In these analyses, the persons who click on the links cannot be identified. You can administer your consent at any time in your customer account.
Details on how to revoke your consent are specified under 6. below.

4. Disclosing data to third parties

We will not disclose any personal data you provide to us to any third parties without your express previous consent.

  • if you have given your previous express consent under 3.
  • In this case, your data will be transmitted only to fulfill the respective orders, for example, to ship goods or settle payments.

5. Right of revocation

You may revoke your consent to the use, processing and dissemination of your personal data for market research, opinion polling, advertising, and newsletter dispatch purposes at any time with future effect. The message can be send by mail at Bühler Hartmetall GmbH, Heidenheimer Str., 73312 Geislingen/Steige, Germany or via e-mail or by filling in the contact form. To unsubscribe from the Bühler Hartmetall newsletter, please click the respective link inserted at the end of every newsletter.

6. Using cookies

6.1 This website uses cookies. Cookies are used to make it more user-friendly, effective, and secure. Cookies are small text files installed on your computer and saved by your browser. Most browsers use cookies by default. In the security settings of your computer you can allow or prohibit saved cookies separately. If you deactivate cookies, you may not be able to use some of the features of our website and some websites may not be displayed correctly.
In addition to temporary cookies that are valid only for the duration of your visit to our website, we use cookies that are saved and used on your computer for an unlimited length of time. Cookies can be deleted by you at any time. To delete or avoid permanent cookies, please follow the instructions in your browser’s help function.
Cookies do not impair your computer, do not contain any viruses or personal data, and the information saved in them is not linked to your name, address or other personal data.

6.2 Our website uses the following categories of cookies:

6.2.1 Advertising and targeting cookies: We use these cookies to ensure that the information we provide matches you and your interests. In addition, we use them to determine the frequency of specific advertising pop-ups and the success of advertising campaigns. Advertising and targeting cookies are cookies placed by third parties with our consent. The information saved in the cookies relates to the fact that you visited our website and this information will be shared with other providers. Advertising and targeting cookies may be linked to the functions of specific third-party content.

6.2.2 Necessary cookies: These cookies are necessary for you to use our website and they allow you to make use of all the content and functions on our website, for example, they allow you to register for or log into specific sections of our website and they allow us to provide you with a cart for your orders. These cookies are necessary for you to use the services offered on our website.

6.2.3 Performance cookies: These cookies collect statistical information regarding the use of our website including the pages visited most frequently and the occurrence of errors. Performance cookies do not collect information that can be used to identify you as the user. The information saved in these cookies is aggregated and anonymized for us. We use performance cookies only to improve our website’s performance.

6.2.4 Functional cookies: Functional cookies save the settings you use to display our website including the login, language, region, etc. They do not contain any other information and cannot be read by third parties.

6.3 In your browser settings you can select whether you want to allow or avoid cookies. To adjust your settings, please review your browser’s documentation.

7. Security of transmitted data

Your personal data will be encoded before transmission. When transferring data, we use the Secure Socket Layer in connection with 256 bit encoding. Offering the highest level of security, this method also is used by banks for their online banking offerings.

8. Right to information and correction

We will provide you with information regarding the personal data we have collected and saved about you in connection with our website at your request and at no charge. To obtain this information please send a letter to us at Bühler Hartmetall GmbH, Heidenheimer Str. 68 in 73312 Geislingen/Steige or via e-mail at In addition, by virtue of law you have the right to have your personal data corrected, blocked, or deleted.

9. More information

Your trust is our priority. This is why we will answer all your questions regarding the processing of your personal data. If you have any questions beyond this data protection declaration, you can contact us at